Two years before founder Ray DeMarini started his company in 1989, he was hired by ESPN as the advisor and host of a series of instructional softball videos. To this day, Ray DeMarini’s Reflex Hitting System is still ESPN’s most successful home video.
Taking his expertise and credibility to his self-named company, DeMarini made headlines in 1993 with the world’s first multi-wall bat, the Doublewall. Innovation hasn’t let up since, as the company continues to be a trend-setter in baseball and softball bats.
In 2000, DeMarini joined forces with Wilson Sporting Goods to develop the next generation of hitting technology. Ray believed it was a perfect fit, as both companies shared a vision of developing game-enhancing equipment for avid players.
The company’s “never settle” attitude shines through its ability to stay ahead of the curve with technology, which translates to awesome baseball and softball bat sales.