National Pro Fastpitch partners with Youth Sports Media

NASHVILLE, Tenn. — National Pro Fastpitch (NPF) announced a league-wide partnership with Youth Sports Media on Thursday. The partnership begins with the 2018 season.

Youth Sports Media, Inc. (YSPN36), a Los Angeles-based digital media company, produces and distributes youth sports instructional content via free membership at The league plans to cooperate with content production by engaging players and coaches with content creation.

“YSPN360 is proud to partner and support the NPF by bringing outstanding youth softball instructional content to the players, parents and coaches who love the sports,” said Lou Birdt, president of Youth Sports Media. “Together, we hope to give aspiring fastpitch softball players the opportunity to dream big while providing them with the tools they need to reach their personal potential.”

With more than 35 elite collegiate and professional coaches on staff, YSPN360 has created a true 360-degree approach to the development of players, parents and coaches. Exclusive instructional content covers various topics, which include skill and mechanical development, coaching strategies, coach and parental behavior modeling, nutrition, sports psychology and much more.

“This is a partnership that enables the outstanding players and coaches of our league to directly interact with players, coaches and parents that will appreciate and be inspired by the content,” NPF commissioner Cheri Kempf said. “Getting to this point, our players and coaches have amassed important a valuable experience that can help in individual development both on and off the field. YSPN360 will connect our elite level talent with the sport’s future and we look forward to that.”

The NPF season opener takes place May 19 when the Aussie Spirit host the Beijing Shougang Eagles in St. Joseph, Missouri.

About National Pro Fastpitch (NPF)

National Pro Fastpitch (NPF), an Official Development Partner of Major League Baseball since 2004, provides elite female athletes with an opportunity to pursue a professional career in fastpitch softball beyond their collegiate and amateur success. The NPF affiliate teams consist of the Aussie Spirit, Beijing Shougang Eagles, Chicago Bandits, Cleveland Comets and USSSA Pride for the 2018 season. National Pro Fastpitch players hail from the United States, Australia, Canada and China; among them are the most accomplished and talented athletes in the sport of women’s softball.

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