National Pro Fastpitch launces on-player ad location program

NASHVILLE, Tenn. — National Pro Fastpitch (NPF) announced the launch of a new advertising program Wednesday afternoon, which will be focused on unique ad locations provided on the individual players themselves. The On-Player Ad Location (OPAL) program is effective immediately. Apparel items making their debut during the 2019 season.

Ad apparel items where sponsorship logos can appear include hats, visors and arm sleeves. All items containing sponsor or partner branding are designed to be worn by players during competition.

“We exist in the space of women’s professional sports, which in this day and time translates always, to players being underpaid,” NPF commissioner, Cheri Kempf said. “This program allows sponsors to engage with players directly, and players to tap into their personal network resources, to add financial support to their endeavor of playing professional softball.”

OPAL will allow a sponsor or partner logo to combine with team and league logos on any of the selected items. Partnerships begin at $2,500 for the season and can vary from player to player, with each athlete having the ability to set pricing and exposure quantity.

“This program can affect real change in enabling our players to focus on training and to remain professional athletes for as long as their ability allows,”  Kempf said. “This is a real game-changer in terms of helping support our athletes in a manner that matters most for them right now. We look forward to the fulfilling success this program is designed to yield.”

Exposure opportunities will include the following:

  • “In-venue” and “in-competition” visibility
  • Live streaming distribution of live content throughout the world
  • Digital video highlights available through social media and throughout the world on various platforms
  • Autograph sessions following each game
  • Optional inclusion of ancillary special events and appearances

To find out more about the program or to request an opportunity for branding to be worn by a specific player, please visit http://bit.ly/OPALPartner

About National Pro Fastpitch (NPF)

National Pro Fastpitch (NPF), an Official Development Partner of Major League Baseball since 2004, provides elite female athletes with an opportunity to pursue a professional career in fastpitch softball beyond their collegiate and amateur success.  The NPF affiliate teams consist of the Aussie Spirit, Beijing Shougang Eagles, Canadian Wild of Southern Illinois, Chicago Bandits, Cleveland Comets, and USSSA Florida Pride for the 2019 season. National Pro Fastpitch players hail from the United States, Australia, Canada and China among which are the most accomplished and talented athletes in the sport of women’s softball.