Katzkin shares licensee Rawlings alliance with National Pro Fastpitch
NASHVILLE, Tenn. — With spring in the air, consumers turn to softball and Katzkin Leather will be broadening its own recognition among the tens of thousands of those fans and players when it aligns with National Pro Fastpitch (NPF), an Official Development Partner of Major League Baseball since 2004. Beginning April 23 with the 2018 NPF Draft event in Nashville, Tennessee, Katzkin will showcase its Rawlings-inspired leather interiors, as well as customized interior transformations, and provide numerous opportunities for consumers to win their own leather interior throughout the season.
According to Tim Clyde, CEO of Montebello, California-based Katzkin, the company has held the Rawlings license since 2006, providing baseball glove inspired designs made from the brand’s finest Tuscany leather bearing the official Rawlings® patch embroidery. “Working together with and supporting the women’s National Pro Fastpitch league allows us to get in front of consumers one-on-one, rather than just through our everyday channels. Over the more than three decades we’ve been in business, we’ve successfully built our ‘affordable luxury’ reputation through dealers, re-stylers and automotive manufacturers. Our alignment with NPF affords us the perfect chance to get to know consumers in a more direct way, by sharing in their interests and family routines.”
NPF is the premier women’s professional softball league and has been recognized for its gritty, fast-paced, 70 mph rise balls and competitive seven-inning nature. NPF’s primary purpose is to provide family entertainment for people of all ages, provide role models for today’s youth, deliver substantial value to its partners and create an outlet for post-collegiate athletes to continue their success in the sport.
Cheri Kempf, commissioner for NPF, noted, “The league is excited to introduce Katzkin to the softball community. This is a product that will go a long way in letting fans uniquely identify themselves with their favorite teams, from the amateur to the professional level. We look forward to the season long activations that will include interior giveaways in each of our markets and special post season and Championship Series awards for our players.”
Throughout the NPF season, Katzkin’s role will include activation within a broad social media and broadcast base, as well as presenting new leather interiors to the 2018 Rawlings Gold Glove winner, NPF Championship Series’ MVP and one consumer winner within each of the major team markets including: Cleveland, Kansas City, Missouri; Viera, Florida; Daytona Beach, Florida; and Chicago.
In addition to Rawlings, Katzkin holds other notable licenses, which include Chip Foose and Realtree, and has ongoing relationships with Fiat Chrysler Automotive (Dodge, Jeep, RAM) and Mopar as well as performance vehicle builders Shelby and Roush.
“The addition of customized leather packages is a process that is easy, seamless and affordable, offering consumers value that is more personalized to their style,” Clyde said. Katzkin maintains a national network of more than 2,500 professional installers that display and sell the product to consumers throughout the nation, along with a fully supported website for consumers to start the process, www.katzkin.com. Typical leather interior transformations start at $1,500 and take only 24-48 hours from order to delivery.
About Katzkin Leather, Inc. Located in Montebello CA, Katzkin Leather is the nation’s premiere designer and manufacturer of custom leather interiors. Since 1983, in partnership with our nationwide installer network of more than 2,500 restyling locations, we have transformed over two million vehicles with luxurious and exciting premium leather interiors. We manufacture leather interior packages for more than 3,000 mid-market vehicles that are available in 120 colors and materials. Katzkin offers more custom leather interior options than any other manufacturer. For more information, visit Katzkin online at www.katzkin.com.
About National Pro Fastpitch (NPF)
National Pro Fastpitch (NPF), an Official Development Partner of Major League Baseball since 2004, provides elite female athletes with an opportunity to pursue a professional career in fastpitch softball beyond their collegiate and amateur success. The NPF affiliate teams consist of the Aussie Spirit, Beijing Shougang Eagles, Chicago Bandits, Cleveland Comets, and USSSA Pride for the 2018 season. National Pro Fastpitch players hail from the United States, Australia, Canada and China among which are the most accomplished and talented athletes in the sport of women’s softball.