National Pro Fastpitch adds New Balance as official supplier

NASHVILLE, Tenn. — National Pro Fastpitch added New Balance to its corral of official suppliers, league officials announced Wednesday.

New Balance enters the official supplier pool in the category of training shoes, tennis shoes, molded cleats, metal spikes and coaches attire, for the first time in company history. The relationship makes New Balance products available to the league’s roster of elite-level domestic and international players and coaches, and allows the New Balance brand and branded products to have an on-field presence throughout the regular season and Championship Series.

“NPF is very pleased to add the high quality shoe and apparel brand of New Balance to our official suppler roster in 2018,” NPF commissioner Cheri Kempf said. “I look forward to seeing New Balance in action on the world’s best players beginning with the 2018 season.”

“New Balance Athletics, Inc. is proud to sponsor the National Pro Fastpitch league (NPF) and help support the growth of fastpitch softball,” said Doug Liberta, New Balance general manager of sales, team sports. “The NPF enables elite female athletes to continue playing the game of softball at a professional level and to compete against the best players in the world. We are excited to share our high performance products with these game-changer athletes and draw inspiration from their on-field performances.  At the same time, the NPF and its players exemplify our core values of service and integrity by giving back to younger players in their communities throughout the year and beyond in many, many ways. It is a privilege to work with the NPF and these young women as they continue to live out their dreams, and in the process, help to grow the game worldwide.”

The league opened May 19 with opening day action taking place between the host Aussie Spirit and the Beijing Shougang Eagles. Regular season league action will include 120 total games and a best-of-five Championship Series. The regular season started May 19 and concludes August 12. The NPF Championship Series will be held August 16-20 at Parkway Bank Sports Complex in Rosemont.

Every game will be livestreamed on various platforms throughout the season, including NPFTV. The league celebrates its 15th anniversary with the 2018 season.

About New Balance

New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. Manufactured in the US for over 75 years and representing a limited portion of our US sales, New Balance Made is a premium collection that contains a domestic value of 70% or greater. New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs more than 6,000 associates around the globe, and in 2016 reported worldwide sales of $3.8 billion. To learn more about New Balance, please visit

About National Pro Fastpitch (NPF)

National Pro Fastpitch (NPF), an Official Development Partner of Major League Baseball since 2004, provides elite female athletes with an opportunity to pursue a professional career in fastpitch softball beyond their collegiate and amateur success.  The NPF affiliate teams consist of the Aussie Spirit, Beijing Shougang Eagles, Chicago Bandits, Cleveland Comets, and USSSA Florida Pride for the 2018 season. National Pro Fastpitch players hail from the United States, Australia, Canada and China among which are the most accomplished and talented athletes in the sport of women’s softball.

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