National Pro Fastpitch launches new website

NASHVILLE, Tenn. – National Pro Fastpitch launched a brand new website just in time for the 2018 season. The new site was designed and is hosted by Data Driven Design, a Nashville-based company that specializes in digital strategy and web design and development.  The strategic design of the website is based entirely on objective data obtained from comprehensive research and is designed to specifically meet the league’s digital media strategies.

“As the league continues to make strides in technology, including our stats, video highlights, and live viewing options, it is imperative that we have a website that is on the cutting edge of development,” NPF vice president Gaye Lynn Wilson said. “Data Driven Design meets and exceeds our expectations for a web designer and host, and enables us to meet the needs, desires and expectations of our fans, sponsors, suppliers, and partners.”

“To work with an international professional sports league like National Pro Fastpitch, redesign the website and help the league implement data driven digital strategy has been a phenomenal experience,” said Paul Hickey, CEO of Data Driven Design. “Much like the exciting, fast paced product on the field, the business marketing team is able to achieve big results and connect with the NPF fans to provide a top notch experience. We are honored to be a part of it.”

Specific new features on the site include increased video viewing capabilities, a 15th season anniversary celebration photo gallery, increased search functions within the site, an umpire section and various upgrades on existing features. The site continues to be located at

About National Pro Fastpitch (NPF)

National Pro Fastpitch (NPF), an Official Development Partner of Major League Baseball since 2004, provides elite female athletes with an opportunity to pursue a professional career in fastpitch softball beyond their collegiate and amateur success.  The NPF affiliate teams consist of the Aussie Spirit, Beijing Shougang Eagles, Chicago Bandits, Cleveland Comets, and USSSA Florida Pride for the 2018 season. National Pro Fastpitch players hail from the United States, Australia, Canada and China among which are the most accomplished and talented athletes in the sport of women’s softball.

Data Driven Design (

Data Driven Design is a team of digital strategists, web designers, content creators and software developers that use Analytics and Data to make strategic design and marketing decisions. They specialize in Digital Strategy and Web Design and Development.

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